Students at the Gerrit Rietveld College in Utrecht, The Netherlands received sponsorship from HellermannTyton for one of their latest workshop projects known as Beleef De Stijl. The project received recognition based on their use of the HelaTape Flex tapes.
GRC students utilized HellermanTyton’s HelaTape Flex tapes in order to mimic the patterns and abstract colors found in a Dutch artistic movement known as De Stijl, or “The Style.” Instead of it being used as a marking tool for cables and electrical connections, they are instead applied all along the windows and floors of the campus, showcasing abstract lines and shapes similar to the designs of Piet Mondrian, one of the most popular artist of the 20th Century and co-founder of the De Stijl movement.
HellermannTyton representatives say they are proud to have worked alongside Gerrit Rietveld College for the project.
“We are always curious to learn about unconventional and wonderful applications for our tapes,” representatives noted in a corporate blog. “HellermannTyton was especially happy to sponsor the Mondrian project with HelaTape Flex because the artist was born in Amersfoort, The Netherlands, which is where HellermannTyton BV happens to be based.”